GUEST: There’s a Silicon Valley trend that’s been bothering me lately. Open Twitter and you’ll see hundreds of tech bios that read a variation of: Engineer at [company]. ex-@Apple, ex-@Google, @MIT As a marketer, I understand the appeal. Association is a powerful tool that adds credibility and authority. But there are problems and dangers with this […]
GUEST: There’s a Silicon Valley trend that’s been bothering me lately. Open Twitter and you’ll see hundreds of tech bios that read a variation of: Engineer at [company]. ex-@Apple, ex-@Google, @MIT As a marketer, I understand the appeal. Association is a powerful tool that adds credibility and authority. But there are problems and dangers with this […]
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